dietrichk

Areas Of Expertise

Summary

15+ years experience working in web development + design, social media marketing and interactive media consulting in New York City, Miami, Guatemala and Mexico.

I have had success working independently, remotely and also as a manager and team player in an office environment. I’m extremely well organized and detail oriented and enjoy producing results above and beyond what’s expected.

As I move forward I’m looking to venture more into mobile marketing, niche online marketing, mobile sites/app development, and overall advances into how people are ever changing the way they connect to the web, search for information and react to different mediums/devices.

I’m open to pursuing independent projects, contract jobs and/or full time jobs if the opportunities are attractive.

Experience

DietrichK.com
April 2012 – Present. Mexico, Miami, Guatemala
Consulting. Social Media Marketing, Mobile Strategy + Web Development

• Advising businesses in the US, Mexico and Guatemala on Social Media Marketing strategies and SEO implementation in order to increase exposure, audience and customer engagement for their brands and products.
• Developing marketing tools (360 Virtual Tours, High End Photography, Interactive Photo Galleries) for hotel chains around the world (Iberostar, Barcelo, H10) for their websites, mobile devices and interactive media presentations in order to increase customer engagement, retention and ultimately increase sales across all mediums.
• Marketing Tools developed for other industries for use in different formats include E-Cards, Social Media Campaigns, Video and Photo Galleries, Mini Sites.
• Set up, implementation and management of E-Commerce Sites, Membership Sites, Affiliate Programs, Blogs, Content Management Systems (WordPress, Joomla, Drupal, Mansion MAS).

M3 NYC Corp

Project Manager + Web Development
September 2006 – March 2012 (5 years 7 months) New York City, Miami
› Managed all aspects of project development – from the brainstorming sessions, selection of designers and developers, content gathering and organization, concept implementation, project management tools and ticket system organization, content management system integration, affiliate program setup, biller approval process, launch of sites and subsequent marketing tools development and promotions.

› Key tasks included fine-tuning and managing SEO on all sites (Google Analytics, Google Adwords, etc) CMS Management, Mobile Site Development, Affiliate Marketing Tools Development (Blogs, Hosted Video Galleries, Hosted Photo Galleries), Affiliate Program Management (Billers, Affiliates, Members), E-Commerce, Site Development (Dreamweaver, Flash, Photoshop, PHP, JavaScript, Ajax, HTML5, etc).

Premper S.A.

Co-Owner, General Manager
2000 – 2005 (5 years) Guatemala City, Guatemala
› Managed the firm’s office with an on site staff of two designers and one programmer. The firm focused on developing new designs and web solutions for local clients. Furthermore, responsibilities included seeking out new ventures and finding new clients to grow the business.

› Services included Web Design, Web Development, Hosting Solutions, Email Marketing, Interactive Presentations, Print Design, Databases, and much more.

› In 2004, the Guatemalan local newspaper Prensa Libre along with Microsoft, awarded the company with the prestigious Arroba de Oro Prize in the category for Best Government Site.

EDUCATION

Bachelor Degree in Communication
Advertising Major, Marketing + Graphic Design Minors
University Of Miami
Miami, Florida. 1994 – 1999

High School Diploma
Saint Andrew’s School
Boca Raton, Florida. 1991 – 1994